Walkers Masterbrand is the #1 Brand within Total Savoury Snacks with the highest volume and value share. Walkers Masterbrand has 17.1% volume sales and 21.9% value share of the ‘Total Savoury Snacks’ market in the latest 52 weeks to 27.09.25. Walkers Crisps is also the #1 Crisps brand within the ‘Potato Chips’ segment, part of the ‘Total Savoury Snacks’ market. Walkers Crisps has 25.6% volume share and 27.7% value share of the ‘Potato Chips’ segment (part of the ‘Total Savoury Snacks’ market) in the latest 52 weeks to 27.09.25. 

• Walkers Masterbrand includes 'French Fries', 'Monster Munch', 'Quavers', 'Salt'N'Shake', 'Squares', 'Walkers Baked', 'Walkers Bugles', 'Walkers Crinkles', 'Walkers Crisps', 'Walkers Max', 'Walkers Poppables', 'Walkers Snacks', 'Wotsits', 'Sensations' 

Source: ©2025 Based on NielsenIQ RMS data for Total Savoury Snacks (client-defined) for the 52 w/e 27.09.25 for Great Britain Total Coverage retail market