Your Questions Answered

We've been doing this since 1948, so we’ve probably been asked your questions before! Have a look for it in our FAQs before you get in touch.

Ingredients & Allergens

Question: Are the meat-flavoured crisps suitable for vegetarians? Or do they contain real meat extract?
Answer: Unfortunately for vegetarians, our meat flavours in Walkers Crisps do contain real meat. We use free-range chickens in our chicken flavour crisps, and Freedom Foods approved pork in our Smoky Bacon. Always check the back of pack for guidance on suitability for vegetarians. 

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Question: Do you use artificial colours or preservatives in your crisps?
Answer: Our Walkers Core crisps contain no MSG, no artificial colours or preservatives and are fully compliant with food labelling regulations.  Please refer to the back of pack information for each of our products to see individual information.

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Question: Are your products gluten free?
Answer: No, our crisps are not gluten free. Please refer to back of pack for more information.

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Health & Nutrition

Question: What are RIs and how are they calculated?
Answer: Reference Intake (RI’s) are a guide to the maximum amounts of calories, fat, saturates, sugars and salt an average adult should consume in a day (based on an average female adult). They were formerly known as Guideline Daily Amounts (GDAs).  On pack we label the proportion of the Reference Intake provided by a portion of the food or drink, expressed as a percentage.
The colour coded scheme also show’s what percentage of RI’s a serving/portion provides, helping consumers to make more informed choices of what they eat and drink.

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Question: What is the difference between saturated and non-saturated fat in Walkers crisps?
Answer: Saturated fat and unsaturated fat differ in their chemical structure and also their impact on health. Saturated fat is negatively associated with blood cholesterol levels and consequently dietary advice recommends managing the intake of saturated fat in the diet. Sunseed and rapeseed oil blend in which we cook our Walkers crisps in has up to 75% less sat fat than traditional cooking oils. 

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Question: Is a packet of crisps one of my 5 a day?
Answer: Hi there, No our crisps do not count as 1 of your 5 a day. Although our Walkers crisps are made from 100% British Potato; potatoes themselves do not count as 1 of your 5 a day. When eaten as part of a meal, potatoes are seen as a starch alternative to bread, pasta etc . You can find out more at:  http://www.nhs.uk

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Production Process

Question: Do you count your crisps into your bags?
Answer: Our packets of crisps are filled by weight and not by volume. 

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Question: How do you make your crisps?
Answer: Our potatoes reach the factory by lorry, where they are floated out by water to keep them from bruising and ensure they stay as beautiful as possible! They are then washed, peeled and sliced. After they are sliced they are cooked in a blend of Sunseed and Rapeseed oil for around three minutes to give them their golden colour and perfect taste. We then add our delicious seasoning. To make sure our crisps are perfect we run taste tests six times a day where we check for colour, crunch, flavour and even smell! We hope that helps.

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Question: How long does the whole manufacturing process take, to go from potato to bag?
Answer: Our closest farms are less than 30 minutes from our factories, so during harvest time the potatoes can be turned into crisps in packets within an hour, and on shelves in supermarkets within a day or two!

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Quality Control

Question: My bag appears to be really empty, are you putting less crisps inside?
Answer: Our packets of crisps are filled by weight.  You should  always find that the packets weigh the grammage stated on the packet.      However, there is a very good reason for the packets not being filled right to the top. Crisps are very fragile and can get crushed very easily. To try and prevent this from happening, we put air in the packs before they are sealed to act as a cushion for the product during transit. This does mean that the packets have to be a bit bigger than the contents. 

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Question: Why are there burnt crisps in my bag?
Answer: We only want the great crisps to make it into a bag of Walkers; which means we have checks in place to ensure that crisps with burnt bits don't make it in. However, from time to time some do slip through the net. If this is the case please let our consumer services team know through our website and they will be in touch.

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Question: How do you ensure your crisps are fresh?
Answer: We have several measures to ensure that our crisps remain fresh. We have nitrogen in our packs, and you'll notice that our sell-by dates are soon after production, to ensure that they're eaten at their best.

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Brands & Flavours

Question: Why did you change your packaging for Salt and Vinegar and Cheese and Onion so they're in the wrong colours?
Answer: Contrary to popular belief, Walkers Cheese and Onion have always been in blue packets, and Salt and Vinegar have always been in green packets. We don't have a plan to change this, as it's signature to our brand.

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Question: Will you ever bring back old flavours?
Answer: We continuously review our range so keep on the lookout for any flavours coming back.

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Question: Why are there less crisps in your multi pack bags?
Answer: The multi pack bags have always been smaller bags because they are often eaten as part of a meal or used in children's lunch boxes.

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Sourcing & Sustainability

Question: Are your crisp bags recyclable?
Answer: Currently our Walkers Crisps packets are comprised of an inner foil layer, and an outer plastic layer (plus some sealant between).  As you will appreciate, technically, virtually anything can be recycled, however, because separation of these materials is both costly and energy intensive it would make little sense to do so, environmentally or economically. And there is not the infrastructure for the ordinary consumer to actually recycle the material in question. So our current Walkers Crisps packets are not, in a meaningful sense, recyclable

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Question: How are you making the production of your crisps more sustainable?
Answer: We are constantly looking at ways to make the whole process from farm to store more sustainable, from improving the irrigation in our fields to reducing the amount of carbon emissions in our factories. 

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Question: Where are the ingredients sourced for other ranges?
Answer: Our ingredients are generally sourced from the UK and Europe though in some instances globally, especially for spices. 

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About Walkers & Business

Question: I still have an old promotional pack, what should I do with it?
Answer: If you take a look at the T&Cs on the back of your pack you will find a promotion closing date. Feel free to enter if there's still time, but if the promotion is closed then we're afraid it's too late!

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Question: Do Walkers name Charitable donations?
Answer: Yes, we support local charities in the Leicestershire area only.

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Question: Will you run Do us a Flavour Again?
Answer: Sorry, we have no current plans bring this promotion back.

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Get in touch

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